Thursday, March 19, 2020
Content Marketing Editorial Calendar How to Get Organized (Template) Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found an editorial calendar to be the perfect solution. Even those that dontÃ have that problem have been using a content marketing editorial calendar for years. So, what about your organization? Could you benefit from adding an editorial calendar to your content marketing plan? Most of us know that the answer to that question is yes. We know that theÃ number one way to get traffic is throughÃ the very habits that an editorial calendar will help us develop- organizationÃ and consistency. However, a lot of marketersÃ still struggle with knowing exactly how to set up and use a calendar to achieve their goals. If that sounds like you, its time to learn what journalists have known for decades: editorial calendars are essential for maintaining busy, successful publishing schedules. The Best Way to Get Organized With a Content Marketing Editorial Calendar via @ Table of Contents: Free Editorial Calendar Template What Do You Need to Build an Editorial Calendar? What Is Content Marketing? What is a Content Marketing Editorial Calendar? Why Should Content Marketers Use an Editorial Calendar? Two Types of Editorial Calendars: Spreadsheets vs. Software Getting Started With Your Editorial Calendar Strategy Outline a Basic Publishing Schedule Building Calendar-Based Workflows Managing Your Calendar First, Get Your Free Editorial Calendar Template Failing to plan is planning to fail. Youve probably heard that quote before. Theres good reason for that. It holds true. Especially for content marketers. Without proper planning, content is liable to fall flat. Or not get done on time. Or at all. Speaking from experience, creating better content more consistently starts with strategic use an editorial calendar. If you dont have one yet, though, youre in the right place. You can build one fast with this free Excel-based template below. Then when youre ready to upgrade, consider an alternative like . Now, theres no excuse not to get organized.What You Need To Start A Content Marketing Editorial Calendar There is no shortage of free templates available for creating your editorial calendar. Some are digital, and some are even written out on paper, but none are more prepared for the modern age than the fully digital options. The best part about using aÃ paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually, you'll need bigger and better tools, but this is a great way to start out without making a major financial investment. No More Spreadsheets: The DigitalÃ Content Marketing Editorial Calendar When you're ready to upgrade, a tool like Ã can provide a fully digital solution, connectingÃ your content calendar directly to your WordPress blog and social media networks. This powerful tool combines social media and content marketing scheduling with a robust productivity tool that will allow you to share tasks with your team and leave comments or critiques on their work. You can also schedule your blog posts with a drag-and-drop ease. Start a free 14-day trial or schedule a demo now. What makes @the best marketing calendar platform available right now? What Is Content Marketing? Before we get too much farther into the importance of editorial calendars themselves, it's essential that both you and your team fully understand what content marketing really is. We oftenÃ hear buzz words like "content marketing" and "editorial calendar" without fully understanding their implications. According to Wikipedia, content marketing is: "Any marketingÃ format that involves the creation and sharing ofÃ media and publishing contentÃ in order to acquire customers. This information can be presented in a variety of formats, including news, video,Ã white papers,Ã e-books,Ã infographics, case studies, how-to guides, question and answer articles, photos, etc." In short, it's marketing that doesn't suck. It'sÃ marketing that's actually helpful to its audience. But, what does strong content marketing actually look like? Let me share a simple example. Weber Nation Popular grill manufacturer Weber knows how to do content marketing. A few years ago they launched a new site called "Weber Nation" that isÃ 100% committed to helping its audience. ItÃ provides tips on grilling the best steaks, caring for your grill, and how to use a great grill to entertain your guests. While the advice worksÃ great for customers of actual Weber grills, owners of any grill brand can benefit from their information. Their efforts paid off so well, they doubled down with an iOS app. What does that tell you? Content marketing is worth the investment, and it's not just for startups. Does this mean that everyone who visitsÃ their site will purchase a Weber grill?Ã Probably not, but it's likely that Weber has gained millions of new fans that could all be potential customers. It's not about a quick sale. It's about building an audience that trusts you long-term. That is the ultimate goal of content marketing. Recommended Reading: The Most Complete Content Marketing Process You Need to Get Organized What Is AÃ Content Marketing Editorial Calendar? Most of us are familiar with the idea of a traditional editorial calendar that helps us visualize our content publishing on a calendar-like interface, but how does that differ from a content marketing editorial calendar? ContentÃ marketing is highly strategic. That means you need to understand your audience, what motivates them, and what they need to hear from you in order to make a connection to your brand. A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird's-eye view of what is going on. However, it should be expanded to fit all the different channels a marketing team specifically would care about. Overall, it should accomplish the following: Provide a place to generate post ideas and key topics. Assign writing and other editorial tasks to key members of your team. Create a publishing schedule that helps you maintain a consistent presence. Allow you to make in-process adjustments with drag-and-drop ease. Visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. A content marketing editorial calendar gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. In part, it is a strategic marketing tool. In another way, it is a place to keep your team organized and on top of things. Both of these things are going to be very important as you move ahead. Recommended Reading: 81 Most Essential Content Marketing Tools and Software You Need to Be Successful Why Should Content Marketers Use An Editorial Calendar? Journalists and news publishers understand the value of editorial calendars. TheyÃ¢â¬â¢re essential tools for planning ahead and sticking to deadlines. Without them, itÃ¢â¬â¢s extremely difficult to plan content around centralized themes (think how magazines target themes each issue), or to even know whoÃ¢â¬â¢s doing what, and when. In other words, creating content consistently without a calendar is like driving a car without a steering wheel. It doesnÃ¢â¬â¢t work. Smart content marketers understand this, too. However, even if you know why you need editorial calendar software, itÃ¢â¬â¢s possible your boss is tougher to convince. This may be especially true if the person holding the credit card isnÃ¢â¬â¢t actually a marketer. If this situation sounds familiar, stick with us through this post. WeÃ¢â¬â¢re going to show exactly what you can accomplish with editorial calendar software. If you want to create great content consistently, it pays to know what youÃ¢â¬â¢re going to do before you do it. As we like to say at , Ã¢â¬Å"plan your work, then work your plan.Ã¢â¬ When it comes to planning, too many content marketers just wing it. Ã¢â¬Å"Winging itÃ¢â¬ isnÃ¢â¬â¢t a real editorial strategy, though. It leads to creating directionless content that doesnÃ¢â¬â¢t produce results. Deadlines get missed, projects get planned haphazardly, and teams waste time spinning their wheels. Winging it is not a real editorial strategy.An editorial calendar helps create order out of chaos. It provides a simple planning tool for laying out: What content youÃ¢â¬â¢ll create. Why youÃ¢â¬â¢re creating that content. Who will create each piece of content. When that content will be due. That sums up the basic functionality of a content calendar. Take things a step further with editorial calendar software like , and you can also achieve the following: Successfully plan out coordinated content campaigns and themes. Lay out your content publishing schedule alongside your social media promotion. Manage your team memberÃ¢â¬â¢s workflow. And thatÃ¢â¬â¢s just scratching the surface. LetÃ¢â¬â¢s dig deeper and see what an editorial calendar app can do for you. What can an editorial calendar app do for you?Keep All Your Content Ideas and Projects Organized Having a great idea, only to forget it later, is frustrating. Having a great idea and simply not executing on it may be even worse. At , when we have a great content idea, it goes straight on our editorial calendar. That way, nothing gets forgotten, and those ideas get turned directly into actionable content that helps our audience and makes us more successful. Stop Missing Deadlines and Get More Stuff Done According to ParkinsonÃ¢â¬â¢s Law, Ã¢â¬Å"work expands to fill the time available for its completion.Ã¢â¬ Without constraints, people take as much time as they have to get their work done. This isnÃ¢â¬â¢t necessarily because theyÃ¢â¬â¢re lazily, but because itÃ¢â¬â¢s built into the way humans operate. This is why we also often feel like we get more done under pressure. When deadlines are fast approaching, weÃ¢â¬â¢re more motivated to get the work done. With a clear content calendar to keep track of your deadlines, itÃ¢â¬â¢s a lot harder to forget when things are due. Clear deadlines, combined with a tool for ensuring theyÃ¢â¬â¢re enforced, results in more content getting created. ItÃ¢â¬â¢s as simple as that. When deadlines are clear, more content gets created. Two Types of Editorial Calendars: Spreadsheets vs. Software Spreadsheets are a common editorial calendar solution. They're free and flexible. If you're just getting started, they're better than using nothing. But, they do have some downsides: Lack of automation. There's no way to automate publishing or content promotion via spreadsheet. Disconnected workflows. The calendar is separate from social networks and email platforms used to promote content. Communication is missing. Without commenting functionality, teams must rely on outside communication tools. Fortunately, there's a solution. Why Use Editorial Calendar Software? Technically, you can use spreadsheets to build editorial calendars. They work well enough and theyÃ¢â¬â¢re cost-effective. However, their functionality is fairly limited, they can be time-consuming to maintain, and ultimately, they arenÃ¢â¬â¢t a ton of fun to use. Using an app instead can turn your content calendar from something you have to use, to something you actually want to use. See Everything In One Place The value of seeing your entire editorial strategy in one place canÃ¢â¬â¢t be overstated. With , you can see all your content in one place. This includes blog posts, social media messages (which can be toggled on or off), and anything else you're working on. You can also connect your Google Calendar so events and meeting times can be synced on your calendar: See your entire editorial strategy in one place with @Drag-and-Drop Convenience If you want to move something on a spreadsheet, you have to copy and paste it. When you have a lot of stuff on your content calendar, this can be a pain. With , you can drag-and-drop content anywhere you want on the calendar. This makes adjusting your calendar to reflect shifting priorities easy. Collaborate In One Place With spreadsheets, your calendar and communication tools are separate. As a result, discussion around projects can easily get lost. ThatÃ¢â¬â¢s why collaboration features are built directly into . Integrate With All Your Other Tools connects with other tools youÃ¢â¬â¢re likely using to help you get more organized and save more time. Here are someÃ examples: Transfer content from Google Docs or Evernote directly into WordPress. Or, use 's built-in text editor: Connect your WordPress blog to schedule posts to publish automatically. Then, use either our WordPress plugin or web app to manage your calendar. Hook up all your social networks to schedule all your social media promotion in advance: Plus, with advanced features like Best Time Scheduling and ReQueue, keeping your calendar full of social media posts takes minimal effort. Automatically add UTM tags to every URL on every piece of content published through . This helps improve tracking in Google Analytics. Convenient Color-Coding It seems like a small detail. However, if youÃ¢â¬â¢re used to planning content in spreadsheets, you probably have elaborate color-coding schemes set up to make them easier to understand. You donÃ¢â¬â¢t have to lose this when moving up to . Every item you place on your calendar can easily be color-coded for quick recognition. Store Drafts for Later (and Never Lose an Idea Again) Have an idea for a post you don't want to lose? Or, do you have something in progress you won't be able to finish until a later date? No problem. Just click an item on the calendar drag it into your Drafts bin: Getting Started With Your Editorial Calendar Strategy If you're going to try and implement an editorial calendar with your team, you will need to be able to make the case as to how it will help you grow your traffic and improve your business. This will take you right back to some of the things we discussed earlier in the guide about the business value of content marketing as a whole. Here are some key benefits to communicate: Better visibility across projects and campaigns. Everyone knows when each piece is publishing, and who is responsible for it. Ability to finally get organized. Disorganization leads to frustration and lack of productivity. Reducing the number of missed deadlines. No one likes missing deadlines. But, without a calendar to track them, it happens. Spending less time planning and more time executing. Spending time planning and getting organized saves more time later on. Those are some strong benefits that most any marketing team will get behind. Understand Who You're Talking To With Personas It's cliche to say that you need to understand who your audience is, but it couldn't be more true. Not only do you need to make sure that you understand your audience, but your entire team will need to know who they are as well. A good place to get started would be with some basic customer profilesÃ or audience personas. Take An Inventory Of Your Team Who's on your team, and how will each of them be contributing to the end product? This may sound simple, but it is an important question. If there is only one of you on your team, this step may be better spent writing down some of the tasks that will need to be completed and the order in which you will do them. Here are some roles that'll likely be working off your calendar: Writers. Designers. Project Managers. Social Media Managers. SEO Specialists. Content Strategists. If they're on your marketing team, they can get value from your editorial calendar. Develop a Basic Channel Strategy Not all content is equal, so you should decide what yours will look like. The basic starting point is usually a WordPress blog, but you might have other channels, too. Those include: Social media (broken down by network). Email marketing. Video platforms. Landing pages. Webinars. Courses. The world of content marketing is vast. And all of it can be planned on your calendar. Find Your Content Core The content core is the intersection between your brand's purpose and your customer's interests. Understanding this will help you plan content that's both: Relevant to your audience. What do they want from you? Delivers results for your business. How will it attract the right audience to your company? How Will You Plan? Most teams that use content marketing editorial calendars like to have regularly scheduled meetings to plan out their content. Decide if you'll do one of the following: Run group brainstorming meetings. Great ideas can come from anywhere. Leave content planning to an editor or strategist. These folks are closest to the data that will guide you to success. A mix of both. This way, you can take advantage of the pros for each approach above. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Outline a Basic Publishing Schedule Determining how often you will publish new content will also determine how far ahead you plan your content. This is a very subjective question. Now, your publishing frequencies may vary depending on each channel. Here are some starting points if you're fresh to the content game. Your Company's Blog Your Brand's Social Media Presence Your Organization's Email Marketing Schedule You're most likely sending marketing emails either daily or weekly per list segment. So, here are the best times to send those emails (according to 10 studies): Videos, Landing Pages, White Papers, eBooks and More If it's content, it can go on your editorial calendar. Not everything necessarily needs to be on a fixed schedule. For example, landing pages and white papers might be things you create on an as-needed basis, rather than making up your bread-and-butter content. But, the best way to keep it all organized is to plan everything on your editorial calendar. That's the key takeaway here. Building Calendar-Based Workflows Calendars can support your entire content marketing workflow. Here's how. Brainstorm Topics and Campaigns Before you can use your calendar, it needs content. One simple process that's worked well at is to run a 30-minute content planning session. Here's how the process works: Spend ten minutes writing down ideas. Have each team member jot down ideas on Post-It notes (one idea per note). Spend ten minutes scoring those ideas. Put those ideas up on a board. Read each one out loud. Then, have each team member score them on a three-point scale (3 = Awesome, 2 = Meh, 1 = Dud). You'll end up with ideas that fall into all three categories, and that's okay. This isn't about shaming anyone. Spend ten minutes selecting the very best topics. Take all your ideas that scored mostly 3's, and decide which are the very best. These will go on your calendar. This video offers a more detailed breakdown on how this process works:Map Content to Marketing Funnel Stages Next, map each topic to a marketing funnel stage. You'll need content that fits each of the following stages: Top of funnel. This is content that broadly interests your audience, but is only loosely connected to your brand. People looking for this content are likely not aware of your company or product yet. Middle of the funnel. This is content that speaks to potential customers who are considering buying the type of product or service you offer. Bottom of the funnel. This is content that converts shoppers into customers. Here's what a basic marketing funnel looks like: The majority of your content will likely be top of the funnel, since these topics typically generate the most interest. However, content increases in value, even as it decreases in volume, the further down the funnel you go. Establish Clear Workflows Figure out which steps are required to create a single piece of content. Then, determine how long each step should take. You can do this easily by first figuring out what needs to be done. Create a list: Generate an idea. Determine deadline. Do keyword research. Write an outline. Write content. Handoff for graphic design. Review and content. Ensure content is optimized. Write social media posts to promote content. Draft email copy to promote content to your list. Schedule publish date and time. That's a hypothetical checklist for a single piece. Next, figure out who is responsible for each step. Now, this list might look like this: Ideation (team/strategist). Determine deadline (editor/manager). Keyword research (strategist/SEO specialist). Write outline (content writer). Write content (content writer). Design graphics (graphic designer). Review content (content writer/editor/manager). Ensure content is optimized (editor/SEO specialist). Write social media posts (content writer/social media manager). Draft email copy (content writer). Schedule publish date and time (editor/manager). These don't necessarily need to be assigned to specific job titles; just tasks or roles different team members may fill, depending on your team size and structure. Now, figure out how long each step should take. Having your team use a time tracking app like Toggl can help you estimate this more accurately. To get started, determine how long each task usually takes right now, per step. At this point, the list might look like this: Ideation (team/strategist - 30 minutes). Determine deadline (editor/manager - 5 minutes). Keyword research (strategist/SEO specialist - 2 hours). Write outline (content writer - 2 hours). Write content (content writer - 8 hours). Design graphics (designer - 4 hours). Review content (writer/editor/manager - 1 hour). Write social media posts (writer/social manager - 1 hour). Draft email copy (content writer - 1 hour). Schedule publish date and time (editor/manager - 5 minutes). These times are completely hypothetical for example purposes only. Next, determine how many work days this entire workflow will fill. Then, add two weeks. That's how far out in advance your content should be placed on your calendar. Finally, map this all out to a checklist your team can use. If you're a customer, this can be done with Task Templates. These are reusable checklist templates that can be added to each piece of content on the calendar. Select a piece of content on the calendar and click the Template icon: Next, click Add Template: Then, enter steps to complete each task. You can also assign team members and due dates to each step: These can easily be re-ordered any way you'd like: When you click each task, it'll show the whole team that step is complete. This will be reflected by the completion percentage on the calendar: Each time a team member checks off a completed task, it'll be reflected on the Team Performance Report, which tracks everyone's overall productivity:Add Content to Your Calendar Now you're ready to add content on the calendar. As a reminder, take the estimated amount of time each piece, and add two weeks. This will give your team enough time to get each piece created, without constantly pushing up against deadlines. If you're using the template in this post, complete each field in the spreadsheet per piece of content: For customers, select a day on your calendar. Then, add the Content Type: Give your content a headline (plus add a description and any tags you'd like to use for organization): Assign an owner, color-coded label, and set the publish date and time: Hit Create Blog Post (this button text will change according to the content you're creating). Next, you'll be able to add tasks or a task template: The content will now appear on your calendar: Communicate and Collaborate on Content As you're creating your content, you'll need to communicate with everyone on your team. You've got two options here: Use a chat app. Slack and HipChat are popular options. Use calendar software with built-in chat. incorporates Discussion Threads for this purpose. If you're using , click the Contributors icon on the right, and make sure all required team members are assigned to your piece of content: Now, you can pass comments and trade files back and forth: This ensures no notes get lostÃ and helps manage version control. Publish! If you're using with the WordPress integration, your post will automatically publish at your specified date and time. If you have social media campaigns and email newsletters promoting your content, you can create and manage those in , too. For those using spreadsheets, you'll need to make sure everything is lined up in your Excel or Google Sheets calendar, your social scheduling tool, and email platform. Recommended Reading: Marketing Workflow Management: How to Prevent Last-Minute Emergencies Managing Your Content Marketing Editorial Calendar So, you've decided to take the plunge and start using an editorial calendar for your content marketing. You've made the right call. Not only will you find yourself producing better content, but you'll also become more consistent with your publishing. In turn, it should lead to a steady increase in traffic. As you go, there are seven things that you are going to need to keep an eye on at all times. 1. What's Happening This Week? What's Happening Next Week? If you are doing it right, you should have an answer to these questions at all times. How does your calendar make this easier? 2. Does Your Team Know What To Do? Tools like allow you to assign tasks to each member on your team, making communication easier than ever. Everyone should know what they are supposed to do, and when they are supposed to do it. 3. Is There Healthy Communication? Discussion about a new piece of content and how to make it better should be a normal part of the process. You should have something in place that allows you to have discussions, and share thoughts with your team. 4. What About The Assets? Images and graphics can be important elements for great content marketing. Who will be responsible for them, and how will they be assigned? Again, makes this pretty easy with simple tasks that can be assigned to each team member. 5. Implementing Editorial Review At our office, we use a peer review process to improve the quality of our work. Gathering feedback from our peers is a low-cost way to constantly improve the content that we create. Your calendar and editorial plan should accommodate for a step like this. 6. Reschedule As Needed One tip for users of a paper editorial calendar is to use colored sticky-notes rather that just writing on the paper calendar itself. This gives you the same drag-and-drop flexibility that you will find in a tool like . Keep Your Social Media In Check Too While it is often missed, promoting your content on social channels is also very important. It is really the best way to spread your content online. makes this easy, allowing you to schedule your blog posts and your social media messages on the same calendar interface. No matter what tool you choose, you need to select something that will set you up for success. I often find that those who take the time to plan, edit, and execute their editorial calendar are far more likely to succeed, and build the traffic that they need for the long run. Recommended Reading: The Social Media Schedule That Will Boost Your Traffic By 192% Start Creating More Consistent Content Now Content marketing editorial calendars aren't necessarily new, but you might be surprised at how many people choose to not use them. That's their lossÃ and your advantage. The content marketers that dedicate themselves to great planning and content creationÃ will always come out ahead. Good luck! Ready to manage your marketing with ?Ã Start a free 14-day trial or schedule a demo now.
Tuesday, March 3, 2020
Palette vs. Pallet vs. Palate Palette vs. Pallet vs. Palate Palette vs. Pallet vs. Palate By Mark Nichol Palette, pallet, and palate are three similar words sharing (in most senses) a common etymology that can trip writers up. HereÃ¢â¬â¢s a guide to the distinctions in meaning, plus a look at other distantly related words: If you were to describe a traditional image of the artist at work, you and I would likely note the same tropes: the beret, the smock, the painter squinting one eye as he looks down his outstretched arm at his model or subject next to his upraised thumb or paint brush (a strategy that helps him determine proportions). And in his other hand would be a flat, oval board, held with a handy thumb hole, with small, variously colored glops of paint a palette. The name of this handy paint-mixing surface comes from French (certainement!) the original meaning was Ã¢â¬Å"bladeÃ¢â¬ or Ã¢â¬Å"small shovelÃ¢â¬ and ultimately derives from the Latin term pala, meaning Ã¢â¬Å"shoulder bladeÃ¢â¬ or Ã¢â¬Å"spade.Ã¢â¬ Palette, by association, later came to refer to the range of colors employed in a work of art or, later, available in analog and then digital graphic design. Several other, more obscure senses exist. A pallet, meanwhile, is a flat structure made of wooden slats (or, increasingly, other materials), used to support heavy items in storage and when hauling freight, or a wooden tool used in pottery or a flat component in an analog clock that sets it in motion. In heraldry, pallet denotes a vertical band of color. These meanings derive from the Ã¢â¬Å"bladeÃ¢â¬ sense of palette. The same word used to refer to a crude bed or mattress, the latter generally stuffed with straw, is unrelated. The palate, the name of the roof of the mouth, is also of Latin origin: Palatum means just that. (Oddly, the palate, rather than the tongue, was long considered the medium by which taste is experienced, hence the use of the word to mean Ã¢â¬Å"sense of taste.Ã¢â¬ ) The adjective palatable means Ã¢â¬Å"tasty.Ã¢â¬ Another adjective, palatine, used in anatomy to identify, for example, the palatine bone, is unrelated to the identical-looking word derived from palace. Plate and its many forms are only tangentially related to this trio. Taken as is from French, it originally meant Ã¢â¬Å"a flat piece of metal,Ã¢â¬ ultimately from the Greek word platys, meaning Ã¢â¬Å"flat,Ã¢â¬ which was borrowed by Latin as plattus. The sense of a shallow dish is from the fact that such utensils were originally made of precious metals; one meaning of plate, singular in construction but plural in meaning, to refer to valuable dishes retains this sense. Words with the same origin as plate include plateau, platelet (literally, Ã¢â¬Å"little plateÃ¢â¬ ), platen, platform, platinum, platitude, platter, and platypus (literally, flat footÃ¢â¬ ). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:The Meaning of "To a T"Probable vs. Possible40 Idioms with First
Sunday, February 16, 2020
Is Global Warming due to Human Actions - Research Paper Example Thesis Statement Global warming has already spread across the world and damaging the earth and its people. Until and unless the people of the earth realize the result of the global warming and take corrective measures it would keep damaging the earth and a day would come when the earth would be full of carbon dioxide and it would be almost impossible to remain alive (ThinkQuest, n.d.). Discussion Change is a process which is always tough to adapt or accept, and when there are changes in the environment and in the nature, it is one of the biggest challenges to face. Changes in nature and environment alter the system of the living style, the weather, the habits, and the temperature. The term Ã¢â¬Ëglobal warmingÃ¢â¬â¢ has become a threat to the world. The problem is more intense even than that of terrorism. Terrorism might affect a certain part of the world, but global warming is having its toll throughout the whole world. Global warming is causing change in the climate, in the natu re and society among others. The balance of the ecology and the environment is very much necessary, but the people of the earth are damaging the environment for their personal interests. The relationship between the nature and human being is based on the Ã¢â¬ËGive and TakeÃ¢â¬â¢ policy. If people are taking resources from the nature they are supposed to give it back to the nature as well. In other words, human beings are causing trouble for themselves by deforestation, by releasing fuel, and by releasing smoke among others. Global warming can be an effect of emission of gasses, but the main causes of global warming is the negligence of the human beings and lack of responsibility towards the society (Hansen, 2006). The Causes of Global Warming One of the major reasons to cause global warming is the ever increasing pollution. All over the world, there are about Ã¢â¬Ë164.0 motor vehicles per 100 peopleÃ¢â¬â¢ running on the streets (Nation Master, 2011), resulting in a high rate of carbon dioxide in the air. The other reason to cause global warming includes burning the fossil fuel, which also causes emission of large amount of greenhouse gas. Overpopulation of the world is the other cause of global warming. The modern world is focusing very much into the housing and property sector, which is resulting in deforestation. Cutting the trees causes more Carbon Di-Oxide (CO2) in the atmosphere. Not only air pollution but the water and the land pollution are also reasons behind the global warming. Almost every river and cannel is getting polluted due to the continuous emission of the waste from the factories. The villagers use the water for washing cloths and utensils, and they dump all their garbage in the water. These can be certain other reasons to cause global warming (Houghton, 2004). The Effects of Global Warming Global Warming affects the world in many ways, but the major effect of the global warming is the change in the climate. The other effects of globa l warming are, damage in the ozone layer, which is allowing more sun rays and the ultra violate rays to enter the world, which is harmful for the people. It is also resulting in higher water level of the sea, which can cause tsunami anytime. The global warming causes a change in the climate of the environment, which can be noticed by extreme cold or extreme hot weather. The
Sunday, February 2, 2020
Point Helper - Assignment Example This has been the case for several popular brands such as: Hewlett Packard, Pepsi, AT&T, etc. Aside from the usual research and campaign, companies have also utilized state-of-the-art recruitment materials (like quick response bar codes for AT&T), web videos, and informational web sites. From the use of one-size fits all strategy, companies have delved into specific growth opportunities and benefits of prospective employees. While oil prices in various Asian countries continue to decline significantly, it also reflects vulnerability in the macroeconomics aspect. Export commodities will be adversely affected, what with their heavy dependence on the buying power of overseas consumers. Inflation rates may also continue to climb. While the purchasing power of consumers particularly in China increases due to recent wage hike, prices of commodities will also increase. Currency appreciation will adversely increase prices of real estate and other
Saturday, January 25, 2020
Positive Verbal Communication Analysis What are some things you can do as a customer service professional to project a positive image to the customer? First, think carefully about the words you choose in front of them. Use customer-friendly words. Avoid acronyms and industry-specific language. Youll never impress the customer with how smart you are if you make them feel dumb. Second, consciously choose your tone of voice. You may say the right words and say it in a way that communicates something entirely different. How many husbands have asked their wives, Honey, is there anything wrong? And the wife says, Nothing! And the husband gets in trouble because he believed her! Make sure your tone is professional and pleasant. Is that hard? Yes! At the end of your shift when you have a headache, when youve just been bawled out by an angry customer, when youve just had a run-in with your boss all these situations make it difficult to treat the next person with respect and courtesy; however, thats your job. If you want to keep customers coming back and telling their friends, youve got to treat them right. The third thing you can do to create a positive image is to be aware of your body language. How you are standing or sitting can communicate a loud message. If you have a face-to-face business, you must put some thought into your appearance. You always want to appear clean and neat. Im not talking about how expensive your clothes are or are not, but are they clean? Ironed? Do they fit? All these things speak loudly to the customer. After all, if you dont care enough to present yourself well, the customer wonders if you care enough to do the job well. What element(s) of the do you believe are the most important in a customer service environment? Explain Two way communications involves the sender and the receive who each contribute to the communication process. Part of the process is declining which is the best channel to ensure clear message delivery. What are some strategies to use in order to avoid words or phrases that will negatively affect your relationship with your customer? While we seek to communicate effectively, there are often distorted perceptions of what we view as truth or right. As a result of these colored reality, conflict often result. A continuation of this miscommunication is likely to create a downward spiral of increased tension. You have probably heard the term passive aggressive and did not know what it meant. You are probably familiar with the terms passive and aggressive. These are three communication styles that should be eliminated if you are to communicate effectively with other individuals. Aggressive communication can be described as follows: -Shouting -Using intimidation or threats -Underlying violence -Talking down to people in a disrespectful manner -Being very controlling -Saying rude and hurtful things to people under the guise of being blunt -Name calling -Offensive behavior Do you exhibit any of these signs of aggressive behavior? If so, you probably have found that it has gotten you into quite a few fights, maybe even some physical altercations. You are a walking time bomb who always seems to be able to go off. There is nothing wrong with being assertive in making sure that your needs are met. There is something wrong if you are hurting other people in your quest to do this. People who exhibit aggressive style behavior are usually bullies. They often will resort to talking to people in this manner at stores and places where employees are trained not to talk back. It gives them a false sense of superiority and makes others feel bad. To say that this communication style is ineffective is an understatement. It is toxic. And sooner or later, it will cause negative effects in your life. No matter how much of a bully you are, and how aggressive, there is always someone who is a bit tougher. Continue this type of behavior and be prepared to have very few friends, move around from different jobs all of the time and have problems in your personal life as well as with the criminal justice system. Have problems in your personal life as well as with the criminal justice system. Passive behavior is almost as destructive as aggressive behavior. You never know what a passive person is thinking, but they are usually seething on the inside about something. Because they are so stifled in their emotional range, they will not let anything out for others to see. Somewhere in their lifetime, they were told that it was not okay to display any of their feelings nor have any value to their feelings. They simply allow people to walk all over them. When the passive person has had enough of the conflict, they will just take off. You have heard about passive people before. Surely you know someone who knows someone who has had a father or mother just take off without explanation. Chances are that the conflict they were experiencing was developing for some time. But because they did not know how to address the conflict, it never came out. Until the day that they decided to take off and leave. Passive behavior is destructive in that it does not allow someone to communicate their thoughts and feelings in an effective manner. In fact, it does not allow them to communicate their feelings at all. This is almost as alienating as being aggressive. People who are extremely passive usually have a very low self esteem and simply do not feel that their needs are worth fighting for. Until they get to the point where the conflict builds up and they just escape. In many cases, a person who is very passive may not escape physically from the conflict, but in their own mind. They may appear distant to others. This is because they have found it more comforting to slip into a dream world where the conflict does not exist. Passive Aggressive A person who is passive aggressive has deep rooted anger issues but will not address them. Instead, they will act out in other manners that are destructive. They usually have a problem with being told what to do by authority figures and are generally very negative individuals. Being passive-aggressive is considered as having traits that are reflective of having a personality disorder. A person who has been diagnosed with a personality disorder needs a more than conflict coaching, although this is a step in the right direction. Signs that someone is passive aggressive include: -Harboring resentment and underlying seething; -Communicating through indirect means by using children, messengers or e-mails to get their message to the individual who is causing the conflict; -Negative self image and image of others around him or her; -Angry all of the time but inability to express it appropriately. The person may resort to hurting animals or other pets; -Making snide remarks or giving backhanded compliments to people. Someone who is passive aggressive can use a good dose of therapy to get to the root of his or her negative self image. Their negative self image does not only affect them, but others around them. Normally, someone who is passive aggressive learns this behavior in childhood. Chances are that there is a parent who also suffered with this issue. If you have one of these communication styles, you will want to do something to overcome it and be able to communicate more effectively. What are some of the tips outlined in this chapter for ensuring effective customer interactions? Responsible for ensuring that a meaningful exchange of information takes place. By accepting this responsibility. You can perform your job more efficiently. Generate goodwill and customer loyalty for the organization. Provide service excellence. What is feedback? Your feedback could affect the relationship you have or are building with your customers. The effect may be positive or negative, depending on the content and delivery. Verbal feedback Nonverbal feedback Body language Actions Appearances How can verbal feedback affect customer encounters? Give some examples of nonverbal feedback and explain how they can affect customer interactions? List at least five tips for providing positive feedback. Giving positive feedback is one of the more enjoyable tasks in the workplace. From the most senior to most junior, regular appropriate praise can enhance job satisfaction and boost motivation. Build Trust Contrast Focus on Improvements Use Examples Give Positive Feedback SCENARIOS: You are a customer service professional in a dry cleaners shop. A customer who has been coming for years stops by with a silk shirt that has a stain that, according to him, was not there before the most recent dry cleaning. He is upset because the garment is expensive and was to have been damaged to a class reunion yesterday. As we try to dry our customer clothes as superior as we can do. But we are also human beings all the things we cant do properly. Since he complains about the shirt stain and he spoil the class reunion yesterday, we ask thousand apologies from him, and we try to get that kind of shirt for him. So he may have a good confident about our shop. You are a member service representative in an automobile club that provides maps, trip information, towing and travel service, and a variety of travel-related products. A member has supported by to find out whether she can get a replacement membership card and assistance in planning an upcoming vacation. As u knows our business is giving service to customers. We always try to keep a good relationship with our customer. We happily help our customer difficulties because they are our future without them we cant grow up. Since she is our customer and we want give a replacement membership because if we dont do that now we know we will lose one customer, for us each and every customer is important. So we will be always want keep in touch with customer. You are a counter clerk in a fast-food restaurant. It is lunchtime, and the restaurant is full of patrons. As you are taking an order form a customer, a second customer steps to the front of the line, interrupts the first customer, and demands a replacement sandwich because the one she received is not what she ordered. If he is interrupting it is better to solve his problem first, and for second one can give a nice smile and get an excuse and can talk the first one and can ask for apologies for bringing wrong one, and can tell to him that we will try our best not to repeat this again. So the problem will be solve charm and satisfactorily. As a clerk in a local video rental store, you see many of the same patrons regularly and have a fairly good relationship with many of them. Once of the regular customers has just come in to rent a video but is not sure what he wants. You must determine his needs and properly assist him. Be sure to ask probing, open-ended questions, phrased positively, to help you get the information you need. If he is a regular customer, we can understand his feeling and his taste. So when he come to store we can ask question like, how was the last film that your brought? And can tell you always take this kind of thing so you like this and that. And can give our feeling about that and can tell like that other good one also there. So he will tell his feeling about that and tell again what he wants. CRITICAL THINKING QUESTIONS Since you dont have a relationship with Sylvia, what will you do to get off to a solid start during your visit? Try to meet her and create a relation with Sylvia. Observe her perfectly. Respect her and her ideas. Watch her expirations carefully, ask about her needs and wants. How should you approach Sylvia verbally and nonverbally? Take with her warmly and sincerely. Try to build a foundation to trust on her mind. What strategies among the ones discussed in this chapter can you use to find out where you and LKM stand in Sylvias mind?
Friday, January 17, 2020
LEBANESE WOMENÃ¢â¬â¢S RIGHTS FIGHTING FOR FREEDOM, ATTENTION, &DIGNITY BY MAZEN AL KHANSA ENG201 INSTRUCTOR ISSAM HATOUM 7 January 2009 I picked this topic because it excited and stimulated me to believe that we are now accepting Lebanese Women to be equally adversarial with men and to attain their rights for better living. The audiences shown are all Lebanese Women to be spoken for that have given up their social, economical, and political being to degradation, failure, and fugitivity. OUTLINE: Thesis: Lebanese women nowadays enjoy equal civil, social, and economical rights and attend institutions of higher education in large numbers, thanks to Arab societies/Islamic religion that provided for her. I. Rights for Lebanese Women A. Economic Rights and equal opportunity B. Political Rights and Civic Voice C. Social and Cultural Rights II. Recommendations for preserving womenÃ¢â¬â¢s rights and continuity in Lebanese civilization III. Other Rights for Women Worldwide(Particularly USA) The family in Lebanon, as elsewhere in the region, assigns different roles to family members on the basis of gender. The superior status of men in society and within the narrow confines of the nuclear family transcends the barriers of sect or ethnicity. Lebanese family structure is patriarchal. The centrality of the father figure stems from the role of the family as an economic unit, in which the father is the property owner and producer on whom the rest of the family depend. This notion prevails even in rural regions of Lebanon where women participate in peasant work. Although the inferior status of women is undoubtedly legitimized by various religious texts, the oppression of women in Arab society preceded the advent of Islam. The roles of women have traditionally been restricted to those of mother and homemaker. However, since the 1970s Arab societies have allowed women to play a more active role socially and in the work force, basically as a result of the manpower shortage caused by heavy migration of men to Persian Gulf countries. In Lebanon the percentage of women in the labor force has increased, although the Islamic religious revival that swept Lebanon in the 1980s, reasserted traditional cultural values. As a consequence, veils and abas (cloaks) have become more common among Muslim women. Among Christians, the war enabled women to assume more independent roles because of the absence of male family members involved in the fighting. Notwithstanding the persistence of traditional attitudes regarding the role of women, Lebanese women enjoy equal civil rights and attend institutions of higher education in large numbers (for example, women constituted 41 percent of the student body at the American University of Beirut in 1983). Although women have their own organizations, most exist as subordinate branches of the political parties.
Thursday, January 9, 2020
Pro/Con Illegal Immigration Picture a scenario where crowds of people surround you. You donÃ¢â¬â¢t know who they are. Hundreds of people of all cultures, ethnicities, and genders pass by you. To you, they might seem like regular people trying to get from Point A to B. Therefore, you would not assume that they play a significant role in society. However, what if one person that passed by you today was an undocumented citizen in the United States? How would you be able to tell the difference? Everyone currently living in the Northern Hemisphere is an immigrant or a descendant of one. Far too often illegal immigration is generalized as a negative act in the world today. Despite that illegal immigration is less rationalized through the positiveÃ¢â¬ ¦show more contentÃ¢â¬ ¦Legal or illegal, we should all be granted the same opportunities in order to provide a substantial foundation for our families. Still, people are willing to risk their livesÃ¢â¬â¢ to enter the United States. Some may succeed, while some wil l be unsuccessful and get deported back to their own country. They sacrifice everything in order to provide a sense of hope for their family. This is what the American Dream represents; being able to prosper, raise a family, and live the means of a good life. Illegal immigrants long for a day where their offspring will develop into a successful individual, rather than growing up in an environment of poverty and despair. Imagine your child working in the fields of Mexico only earning 50 to 60 pesos a day ($5-$6). He/she is planting crops under the blazing sun getting blisters on their feet. The heat consumes the dream and hopes they aspire. People experience many difficulties while seeing more than they desire. Although immigrants approach the U.S. longing for wealth, in reality wages are less than the average salary of Americans. Even so, immigrants gain strength to continue through the encouragement of their family. Another problem that arises often from this controversial matter is education. Parents, coaches, teachers, and counselors tell students to stay in school because it will eventually pay off in the long run. What would you do if your child was rejected from attending college and the chances of them becoming successfulShow MoreRelatedPros and Cons of Immigration944 Words Ã |Ã 4 PagesI. Introduction Nowadays, Immigration, which is a phenomenon of migration, is very normal and popular in the world. Furthermore, in the world, many countries have the large number of people who immigrate because of many reasons likes finding suitable jobs or new place to live. Many people think that immigrants will give them many problems about the economy and society. However, other people think that immigrants bring many profits for their countries. 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Most illegal immigrants come to America with the best intentions for themselves and/or their families, but many others have alternativeRead MoreThe Pros and Cons of Illegal Immigration in the USA1007 Words Ã |Ã 5 Pages Immigration is an increasingly hot controversy in southern California; there have even been various rallies recently with many supporting a path to citizenship and others arguing that we need to close our boarders and prosecute violators. Immigration is the spotlight not due to money, but because it affects problems like race, the role of government, national identity and change. There are more advantages than disadvantages on supporting illegal immigratio n and supporting an amnestyRead MoreThe Pros and Cons of Immigration to the USA Essays2545 Words Ã |Ã 11 PagesThe Advantages and Disadvantages of Immigration to the USA Ã¢â¬ËÃ¢â¬ËRemember, remember always, that all of usÃ¢â¬ ¦ are descended from immigrants and revolutionistÃ¢â¬â¢Ã¢â¬â¢ by Franklin D. Roosevelt. The United States is a nation of immigrants and the earliest people were the Native Americans who came from Asia. The rest of the people left Europe, Asia, Africa, the Caribbean, South and Central America, the islands of the Pacific, and the Middle East coming more towards the 18th century. The United StatesRead MoreThe Pros and Cons of Illegal Immigration in America Essay718 Words Ã |Ã 3 PagesMost of the time, I would complain about all the illegal immigration there is in the United States. Researching this topic has pretty much changed my mind on illegal immigration. Although there is much controversy over illegal immigration, it has many positive benefits. We Americans are never happy, always finding something to complain about. The more we complain and take it nowhere, the more time we waste. Illegal immigrants are usually, overall intelligent and hard workers. They bring theirRead MorePros and Cons of Illegal Immigration Essay example1493 Words Ã |Ã 6 Pageshousing with abusive landlords, have few health cares options, and are victims of fraud and other crimes. The main controversy lies in the passing of a plethera of laws throughout the existence of the US regulating immigration and in the handling of illegal immigration. Modern immigration polocies have recieved less and less publicity as tolerance becomes more widespread, although each person is entitled to their own opinion about the issue (Conover 342). Immigrant problems are related to tradeRead MoreThe Pros and Cons of Immigration in Buenos Aires Essay example984 Words Ã |Ã 4 Pages. Population of the capital and its suburbs is growing rapidly, including through immigration and guest workers from Bolivia , Paraguay , Peru and other neighboring countries. The city is very multicultural, but the main separation occurs along class communities and not on racial lines , as in the U.S. Evidences on the impact of immigration on the labor market Most studies of the economic impact of immigration are motivated by the desire to understand how immigrants affect various dimensionsRead MoreIllegal Immigrants Should NOT be Deported Essay example916 Words Ã |Ã 4 Pagesis illigally in the united states? Illegal immigration has always been a problem in the U.S dating all the way back to 1875. In 1882 president Chester A. Aurthor was the first president to bann all chinese workers. Soon after, the criminals and the mentally ill were refused from theU.S. Immigration wasnt always a problem before this. In 1892 the first portal oft immigration opened up in Ellis Island, New York. This was the premier station for immigration. Here new arrivals had to show identity and